OVERVIEW
Creative Expression Guidelines
Rkube Brand Logos
Rkube logo is a visual symphony of modernity and sophistication. The cube-inspired icon, crafted from gradient triangles, creates a captivating 3D illusion, while the central void forms the distinctive letter « R. »
Paired with a bold wordmark, the logo encapsulates Rkube’s ethos—innovation, precision, and a commitment to standing out in a dynamic market.
Decoding Our Logo
Delve into the heart of our brand’s visual identity with the distinctive elements that define our brand – the Imagotipo, Logotipo, and Isotipo. Each plays a pivotal role in conveying our identity. Uncover the nuances of their design, the symbolism they carry, and how they collectively shape our visual narrative. This section provides insights into strategic logo applications, ensuring a unified and impactful representation across diverse contexts.
Logo Variations
Logo variations are different versions of a logo that maintain its core elements while adapting to different contexts. These adaptations can include changes in color, size, orientation, or background to ensure the logo remains effective and recognizable across various applications and platforms.
Primary logo :
Black 2D (Flat)
For specific applications, ensuring maximum legibility against light backgrounds :
PACE / Website Designs
Digital Display Banners
Sponsorship
Primary logo :
White 2D (Flat)
For specific applications, ensuring maximum legibility against dark backgrounds :
PACE / Website Designs
Digital Display Banners
Sponsorship
Secondary logo :
White 2D (Flat) On Sea Blue
Specifically crafted for optimal legibility and impact, these variations are ideal for small-scale applications, ensuring visibility from a distance or in situations with limited exposure time.
Social Profile Picture
Sponsorship Composite Logos
Small Media
Minimum Size And Clear Space
The Rkube Brand Logo should never appear smaller than 14mm in print and 56 px in digital.
Always allow the illustrated minimum clear space around the Rkube Brand Logo to separate it from other elements. Clear space (x) is defined for both vertical and horizontal by the distance between the serifs of the upper and lower arc of the logo.
The logo’s clear space must be followed across all media and channels.
Logo For Marketing Communications
Introducing a minimalist touch, the variations build upon the Primary Logo’s foundation by incorporating three-dimensional depth and a captivating play of light and shadow. Further details on Brand Logo adaptations, their application across channels, and best-practice recommendations are elaborated in the following pages.
Marketing Primary Logo
Marketing Secondary Logo
For use in High-quality production :
Print & Brochures
Digital Display Banners
Marketing Primary Logo illuminated
Marketing Secondary Logo illuminated
For use when resolution is lower :
Low Resolution Print
Digital Display Banners
Brand Illuminated Logo Image Background Use
When situated against photographic backgrounds, it is essential for the Illuminated Logo to maintain clarity and contrast.
Optimal results are achieved with backgrounds that possess a uniform tone and minimal variation or texture.
The white logo is suitable for both light and dark backgrounds; however, careful consideration should be given to achieving the maximum contrast between the background and the logo.
Do not place the logo on top of a busy or high-contrast image. If placing the logo over a photograph or illustration, it is best to use the least busy portion of the image.
Consider modifying the image to create a less busy area to better allow clear legibility of the logo.
In general it is best to modify the background to achieve contrast, rather than the logo.
