OVERVIEW
Creative Expression Guidelines
Brand Fonts
The Poppins font, designated as the primary typeface for our brand, embodies a blend of modernity, simplicity, and readability. Crafted to convey a sense of sophistication, it seamlessly communicates both boldness and thoughtful intelligence in our visual representation.
We select additional fonts in local languages for their similar qualities.
In headlines, the primary color is white (switched to black for readability when necessary), while the secondary color is grey.
Rkube Primary Font
Google Fonts : https://fonts.google.com/specimen/Poppins

Rkube Secondary Font
Google Fonts : https://fonts.google.com/specimen/Merriweather

Local Language Fonts
Additional local language fonts are as shown. Use Rkube Brand font when showing numbers or codes.
Rkube Arabic Font
Cairo is the Right-To-Left (RTL) font. It will be used in cases where you may have Arabic texts, in forms, datatables, text, both on the web and mobile.
Google Fonts : https://fonts.google.com/specimen/Cairo
